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      How do you perceive this author? Understanding and modeling authors’ communication quality in social media

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      PLoS ONE
      Public Library of Science

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          Abstract

          In this study, we leverage human evaluations, content analysis, and computational modeling to generate a comprehensive analysis of readers’ evaluations of authors’ communication quality in social media with respect to four factors: author credibility, interpersonal attraction, communication competence, and intent to interact. We review previous research on the human evaluation process and highlight its limitations in providing sufficient information for readers to assess authors’ communication quality. From our analysis of the evaluations of 1,000 Twitter authors’ communication quality from 300 human evaluators, we provide empirical evidence of the impact of the characteristics of the reader (demographic, social media experience, and personality), author (profile and social media engagement), and content (linguistic, syntactic, similarity, and sentiment) on the evaluation of an author’s communication quality. In addition, based on the author and message characteristics, we demonstrate the potential for building accurate models that can indicate an author’s communication quality.

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          Most cited references24

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          Term-weighting approaches in automatic text retrieval

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            Interpersonal Effects in Computer-Mediated Interaction: A Relational Perspective

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                Author and article information

                Contributors
                Role: ConceptualizationRole: Data curationRole: Formal analysisRole: Funding acquisitionRole: InvestigationRole: MethodologyRole: Project administrationRole: ResourcesRole: SoftwareRole: SupervisionRole: ValidationRole: VisualizationRole: Writing – original draftRole: Writing – review & editing
                Role: Editor
                Journal
                PLoS One
                PLoS ONE
                plos
                plosone
                PLoS ONE
                Public Library of Science (San Francisco, CA USA )
                1932-6203
                1 February 2018
                2018
                : 13
                : 2
                : e0192061
                Affiliations
                [001]Department of Software and Compute Engineering, Ajou University, Suwon, South Korea
                Institut Català de Paleoecologia Humana i Evolució Social (IPHES), SPAIN
                Author notes

                Competing Interests: The authors have declared that no competing interests exist.

                Author information
                http://orcid.org/0000-0001-5535-0081
                Article
                PONE-D-17-24355
                10.1371/journal.pone.0192061
                5794137
                29389979
                99c1bc8d-26d0-46b5-bfd0-4cc5304dd6db
                © 2018 Kyungsik Han

                This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

                History
                : 27 June 2017
                : 16 January 2018
                Page count
                Figures: 5, Tables: 10, Pages: 25
                Funding
                Funded by: funder-id http://dx.doi.org/10.13039/501100002619, Ajou University;
                Award ID: S-2017-G0001-00040
                Award Recipient :
                Funded by: funder-id http://dx.doi.org/10.13039/501100003725, National Research Foundation of Korea;
                Award ID: 2017R1C1B5017391
                Award Recipient :
                This work was supported by National Research Foundation of Korea (received by Kyungsik Han), Funding number (2017R1C1B5017391). No URL is available. And by Ajou University (received by Kyungsik Han), Funding number (S-2017-G0001-00040). No URL is available. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.
                Categories
                Research Article
                Social Sciences
                Sociology
                Communications
                Social Communication
                Social Media
                Twitter
                Computer and Information Sciences
                Network Analysis
                Social Networks
                Social Media
                Twitter
                Social Sciences
                Sociology
                Social Networks
                Social Media
                Twitter
                Social Sciences
                Sociology
                Communications
                Social Communication
                Social Sciences
                Sociology
                Communications
                Social Communication
                Social Media
                Computer and Information Sciences
                Network Analysis
                Social Networks
                Social Media
                Social Sciences
                Sociology
                Social Networks
                Social Media
                Research and Analysis Methods
                Research Design
                Survey Research
                Surveys
                Biology and Life Sciences
                Psychology
                Personality
                Social Sciences
                Psychology
                Personality
                Biology and Life Sciences
                Psychology
                Personality
                Personality Traits
                Social Sciences
                Psychology
                Personality
                Personality Traits
                Biology and Life Sciences
                Psychology
                Psychometrics
                Personality Tests
                Social Sciences
                Psychology
                Psychometrics
                Personality Tests
                Research and Analysis Methods
                Mathematical and Statistical Techniques
                Statistical Methods
                Regression Analysis
                Linear Regression Analysis
                Physical Sciences
                Mathematics
                Statistics (Mathematics)
                Statistical Methods
                Regression Analysis
                Linear Regression Analysis
                Custom metadata
                All relevant data are available from https://osf.io/87pqn/ Identifiers: DOI 10.17605/OSF.IO/87PQN | ARK c7605/osf.io/87pqn.

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