0
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: not found
      • Article: not found

      How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands

      ,
      Journal of Consumer Psychology
      Elsevier BV

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references26

          • Record: found
          • Abstract: not found
          • Article: not found

          An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep

            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs

                Bookmark

                Author and article information

                Journal
                Journal of Consumer Psychology
                Journal of Consumer Psychology
                Elsevier BV
                10577408
                July 2012
                July 2012
                : 22
                : 3
                : 443-452
                Article
                10.1016/j.jcps.2011.11.001
                99cc7070-e525-49a7-8279-3c76347c646d
                © 2012

                http://www.elsevier.com/tdm/userlicense/1.0/

                History

                Comments

                Comment on this article