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      The Influence of Internet Experience on the Judgment of Mobile Web Design

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      Proceedings of the 32nd International BCS Human Computer Interaction Conference (HCI)

      Human Computer Interaction Conference

      4 - 6 July 2018

      Web design, mobile website, aesthetics, usability, credibility, visual, color, layout, internet experience, perception, China

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          Abstract

          Web design is a key factor in the success of e-commerce websites. Research has shown that it can be leveraged to achieve positive outcomes in online transaction and user behavior. However, there is limited knowledge on how internet experience influences the perception of mobile web design and user preferences. To bridge this gap, we conducted an empirical study among 115 subjects from China to investigate how internet experience influences the judgement of mobile websites and user preferences. Our results show that users with higher internet experience are more critical of mobile web design than those with lower internet experience. Moreover, users with lower internet experience are more likely to prefer colorful web design than those with higher internet experience. On the other hand, users with higher internet experience are more likely to prefer minimalistic web design than those with lower internet experience. We discuss the implications of our findings in the context of mobile website design.

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          From alpha to omega: a practical solution to the pervasive problem of internal consistency estimation.

          Coefficient alpha is the most popular measure of reliability (and certainly of internal consistency reliability) reported in psychological research. This is noteworthy given the numerous deficiencies of coefficient alpha documented in the psychometric literature. This mismatch between theory and practice appears to arise partly because users of psychological scales are unfamiliar with the psychometric literature on coefficient alpha and partly because alternatives to alpha are not widely known. We present a brief review of the psychometric literature on coefficient alpha, followed by a practical alternative in the form of coefficient omega. To facilitate the shift from alpha to omega, we also present a brief guide to the calculation of point and interval estimates of omega using a free, open source software environment. © 2013 The British Psychological Society.
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            Assessing dimensions of perceived visual aesthetics of web sites

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              The aligned rank transform for nonparametric factorial analyses using only anova procedures

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                Author and article information

                Contributors
                Conference
                July 2018
                July 2018
                : 1-12
                Affiliations
                [1 ] University of Saskatchewan

                Saskatoon, Canada
                Article
                10.14236/ewic/HCI2018.16
                © Oyibo et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2018. Belfast, UK.

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of the 32nd International BCS Human Computer Interaction Conference
                HCI
                32
                Belfast, UK
                4 - 6 July 2018
                Electronic Workshops in Computing (eWiC)
                Human Computer Interaction Conference
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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