Interpersonal touch is known to influence human communication and emotion. An important system for interpersonal touch is the C-tactile (CT) system, which is activated by a soft stroke on hairy skin with a velocity of 1–10 cms −1. This system been proposed to play a unique role in hedonic valence and emotion of touch. For other sensory modalities, hedonic processing has been associated with pupil dilation. However, it is unclear whether pupil dilation can be modulated by hedonic touch. The current study investigated in two experiments how pupil size reacts to both affective and non-affective stroking. Pupil-size data were obtained to investigate differences between stroking conditions. In addition, an adjusted version of the Touch Perception Task (TPT) was used to assess subjective touch pleasantness ratings. In Experiment 1, affective (3 cms −1) and non-affective (0.3 and 30 cms −1) stroking was applied to the dorsal side of the right hand. Results revealed that stroking velocity had a significant effect on TPT-item scores, showing higher that affective touch was rated as more pleasant compared to non-affective touch, thereby replicating the previous studies. Results, however, revealed no specific pupil dilation for the 3 cms −1 condition; instead, a logarithmic relation was found between pupil-size dilation and stroking velocity. This relation was confirmed in a second experiment. Furthermore, the palm of the hand was used as a control site for tactile stimulation, for which similar findings were obtained as for the dorsal side of the hand. In addition, skin conductance recordings showed a pattern of response to different stroking velocities similar to pupil dilation. These results suggest that pupil-size dilation does respond to tactile input, but that this response is related to arousal caused by changes in stimulus intensity (e.g., stroking velocity) rather than specific C-tactile stimulation.