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Corporate Social Responsibility, Customer Satisfaction, and Market Value
Author(s):
Xueming Luo
,
C.B Bhattacharya
Publication date
Created:
October 2006
Publication date
(Print):
October 2006
Journal:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
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The Journal of Prediction Markets
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The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan
,
Shelby D. Hunt
(1994)
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WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.
C. Fombrun
,
M. Shanley
(1990)
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The Capabilities of Market-Driven Organizations
George S. Day
(1994)
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Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN (Print):
0022-2429
Publication date Created:
October 2006
Publication date (Print):
October 2006
Volume
: 70
Issue
: 4
Pages
: 1-18
Article
DOI:
10.1509/jmkg.70.4.1
SO-VID:
9ad0050b-8dfa-4e6c-815b-dc88aca8c03d
Copyright ©
© 2006
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