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      Corporate Social Responsibility, Customer Satisfaction, and Market Value

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
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            WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.

            C. Fombrun, M. Shanley (1990)
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              The Capabilities of Market-Driven Organizations

              George S. Day (1994)
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: October 2006
                Publication date (Print): October 2006
                Volume: 70
                Issue: 4
                Pages: 1-18
                Article
                DOI: 10.1509/jmkg.70.4.1
                SO-VID: 9ad0050b-8dfa-4e6c-815b-dc88aca8c03d
                Copyright statement: © 2006
                History
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                Self URI (article page): http://journals.ama.org/doi/abs/10.1509/jmkg.70.4.1

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