Procesos decisorios y comportamiento de los electores bogotanos en contiendas locales <span class="so-article-trans-title" dir="auto"> Translated title: Decision-making processes and voter behavior in local elections in bogota </span>

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

Abstract

La investigación pretende un acercamiento a las formas de decisión del ciudadano bogotano en una contienda electoral local y un agrupamiento en función de aspectos como motivos de voto, atributos del candidato e insumos de la decisión. Se postula que la motivación de los bogotanos está más determinada por influencias ambientales y de mercadeo que por motivos internos, y que los atributos del candidato pesan más en la decisión que las propias plataformas de gobierno. Debido a que la información sobre las distintas alternativas es desigual, el elector decide por el candidato cuya campaña sea más fuerte.

Translated abstract

This research studies citizen decisions in a local election, grouping voters according to vote motivations, candidate attributes and decision inputs. We suggest that voter motivation may be more determined by external and marketing influences than internal motivations. In addition, we believe that voters consider candidate attributes more than his or her political proposal. Since the voters' decision is based on very little information about all possible alternatives, it is biased in favor of the strongest campaign.

Related collections

Most cited references 16

Record: found
Abstract: found
Article: not found

Anxiety, Enthusiasm, and the Vote: The Emotional Underpinnings of Learning and Involvement During Presidential Campaigns.

Michael MacKuen, George Marcus (1993)

By incorporating emotionality, we propose to enrich information-processing models of citizens' behavior during election campaigns. We demonstrate that two distinct dynamic emotional responses play influential roles during election campaigns: anxiety and enthusiasm. Anxiety, responding to threat and novelty, stimulates attention toward the campaign and political learning and discourages reliance on habitual cues for voting. Enthusiasm powerfully influences candidate preferences and stimulates interest and involvement in the campaign. The findings support a theoretical perspective that regards cognitive and emotional processes as mutually engaged and mutually supportive rather than as antagonistic. We suggest that the democratic process may not be undermined by emotionality as is generally presupposed. Instead, we believe that people use emotions as tools for efficient information processing and thus enhance their abilities to engage in meaningful political deliberation.