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      The impact of participation in virtual brand communities on consumer trust and loyalty : The case of free software

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Online Information Review
      Publisher: Emerald

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
          Article 0 comments Cited 1463 times – based on 0 reviews     Review now
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            Brand Community

            Albert Muniz, Thomas O'Guinn (2001)
            Article 0 comments Cited 823 times – based on 0 reviews     Review now
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              An Examination of the Nature of Trust in Buyer-Seller Relationships

              Patricia Doney, Joseph Cannon (1997)
              Article 0 comments Cited 686 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Online Information Review
                Abbreviated Title: Online Information Review
                Publisher: Emerald
                ISSN (Print): 1468-4527
                Publication date Created: November 27 2007
                Publication date (Print): November 27 2007
                Volume: 31
                Issue: 6
                Pages: 775-792
                Article
                DOI: 10.1108/14684520710841766
                SO-VID: 9b4d46eb-10f4-45ce-94ef-cd3cdf9235c4
                Copyright statement: © 2007
                License:

                http://www.emeraldinsight.com/page/tdm

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                Self URI (article page): http://www.emeraldinsight.com/doi/10.1108/14684520710841766

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