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      A psicologia do mercado acionário: representações sociais de investidores da BOVESPA sobre as oscilações dos preços Translated title: The stock market psychology: social representations of BOVESPA investors about oscillation of prices

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          Abstract

          Diferentes formas de entender o ser humano levam a psicologia e a economia a diferentes concepções do mercado acionário. Este artigo utiliza-se da teoria das representações sociais para entender esta prática social a partir dos próprios investidores. Partindo da teoria das representações sociais e contribuições de alguns estudos cognitivos aplicados ao campo da tomada de decisão, pudemos compreender a visão do grupo estudado. Foram analisados 94 fóruns de discussão, onde foram identificados 317 investidores. Nossas conclusões mostram que para o grupo investigado o mercado é formado por pessoas em relação, e a oscilação dos preços é atribuída à disputa entre grandes e pequenos investidores.

          Translated abstract

          Different ways to understand the human being have taken economy and psychology to different conceptions of stock market. This article has used the social representation theory to understand this social practice applied by the investors themselves. Starting from the social representations theory and some cognitive studies about decision making, we achieved the group's point of view. We analyzed 94 discussion forums in which 317 investors have been identified. Our conclusion shows that for the examined group the market is formed by people in interaction and prices' oscillation is attributed to the competition among big and small investors.

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          Most cited references32

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          Núcleo central das representações sociais

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            A representação social da psicanálise

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                Author and article information

                Contributors
                Role: ND
                Role: ND
                Journal
                epsic
                Estudos de Psicologia (Natal)
                Estud. psicol. (Natal)
                PPgPsi-UFRN (Natal )
                1413-294X
                December 2007
                : 12
                : 3
                : 275-283
                Affiliations
                [1 ] Universidade do Sul de Santa Catarina Brazil
                Article
                S1413-294X2007000300010
                10.1590/S1413-294X2007000300010
                9b5b64be-6baf-413d-aa1c-df651d2f4eba

                http://creativecommons.org/licenses/by/4.0/

                History

                social representation,stock market,decision-making,social practices,representações sociais,mercado acionário,tomada de decisão,práticas sociais

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