Get Your Project Funded: Using Biometric Data to Understand What Makes People Trust and Support Crowdfunding Campaigns

Creating a good crowdfunding campaign is difficult. By understanding why people contribute to crowdfunding campaigns we can make campaigns better and raise more money. Crowdfunding websites allow entrepreneurs to make a pitch, which is watched by potential funders. This article describes a pilot of an experiment that measures how people react to both successful and unsuccessful pitches. In particular we are interested in emotional reactions and trust reactions. Unexpectedly, failed campaigns were watched more and were judged to have higher integrity. Perceived ability seemed to be the best predictor of a campaign’s success. We hope to explore this subject in more depth with further experiments.

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Author and article information

Contributors

Mhairi McNeill

Alistair Lawson

Robert Raeside

Tom Peisl

Conference

Publication date: July 2018

Publication date (Print): July 2018

Pages: 1-5

Affiliations

[0001]Edinburgh Napier University

Edinburgh, UK

[0002]Munich University of Applied Sciences

Munich, Germany

Article

DOI: 10.14236/ewic/HCI2018.127

SO-VID: 9d12d15a-fa25-4d9a-add0-f4e47783d77e

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This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Proceedings of the 32nd International BCS Human Computer Interaction Conference

Conference acronym: HCI

Conference number: 32

Conference location: Belfast, UK

Conference date: 4 - 6 July 2018

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Human Computer Interaction Conference

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1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2018.127

Self URI (journal page): https://ewic.bcs.org/

REFERENCES

P. CrosettoT. Regner 2014 Crowdfunding: Determinants of success and funding dynamics Jena Economic Research Papers 2014 2035 http://doi.org/10.1007/s10273-011-1262-2
V. EtterM. GrossglauserP. Thiran 2013 Launch hard or go home! Proceedings of the First ACM Conference on Online Social Networks - COSN ’13 177 182 http://doi.org/10.1145/2512938.2512957
H. ForbesD. Schaefer 2017 Guidelines for Successful Crowdfunding Procedia CIRP 60 398 403 http://doi.org/10.1016/j.procir.2017.02.021
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iMotions 2015b iMotions – Mobile Eye Tracking Software Retrieved from http://imotionsglobal.com/software/add-on-modules/mobile-eye-tracking-module-glasses/
Kickstarter Stats Kickstarter. (n.d.) Retrieved March 21 2018 http://www.kickstarter.com/help/stats
V. KuppuswamyL. B. Bayus 2015 CROWDFUNDING CREATIVE IDEAS: THE DYNAMICS OF PROJECT BACKERS IN KICKSTARTER Venkat http://doi.org/10.2139/ssrn.2234765
Y. LiV. RakeshC. K. Reddy 2016 Project Success Prediction in Crowdfunding Environments Proceedings of the Ninth ACM International Conference on Web Search and Data Mining - WSDM ’16 247 256 http://doi.org/10.1145/2835776.2835791
R. C. MayerJ. H. DavisF. D. Schoorman 1995 An Integrative Model of Organizational Trust Source: The Academy of Management Review 20 3 709 734 Retrieved from http://www.jstor.org/stable/258792
T. MitraE. Gilbert 2014 The language that gets people to give Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work & Social Computing - CSCW ’14 49 61 http://doi.org/10.1145/2531602.2531656
E. Mollick 2014 The dynamics of crowdfunding: An exploratory study Journal of Business Venturing 29 1 1 16 http://doi.org/10.1016/j.jbusvent.2013.06.005
R Core Team 2016 R: A language and environment for statistical computing Vienna, Austria: R Foundation for Statistical Computing Retrieved from http://www.r-project.org/
A. Shpynov 2015 Influence of emotions on willingness to donate money on crowdfunding Evidence on Kickstarter
H. Wickham 2009 Ggplot2 Elegant Graphics for Data Analysis http://doi.org/10.1007/978-0-387-98141-3
H. Wickham 2016 tidyverse: Easily Install and Load “Tidyverse” Packages. R package version 1.0.0 Retrieved from http://cran.r-project.org/package=tidyverse
B. ZhangT. ZieglerR. ShneorK. GarveyK. WenzlaffN. YerolemouR. Hao 2017 Expanding Horizons: The 3rd European alternative finance industry report University of Cambridge Retrieved from http://www.jbs.cam.ac.uk/faculty-research/centres/alternative-finance/publications/expanding-horizons/#.WrJYJpPFJWM

Comments

Comment on this article

[1] P. CrosettoT. Regner 2014 Crowdfunding: Determinants of success and funding dynamics Jena Economic Research Papers 2014 2035 http://doi.org/10.1007/s10273-011-1262-2

[2] V. EtterM. GrossglauserP. Thiran 2013 Launch hard or go home! Proceedings of the First ACM Conference on Online Social Networks - COSN ’13 177 182 http://doi.org/10.1145/2512938.2512957

[3] H. ForbesD. Schaefer 2017 Guidelines for Successful Crowdfunding Procedia CIRP 60 398 403 http://doi.org/10.1016/j.procir.2017.02.021

[4] iMotions 2015a iMotions – Emotient Module: Facial Expression Analysis Retrieved from http://imotionsglobal.com/software/add-on-modules/attention-tool-facet-module-facial-action-coding-system-facs/

[5] iMotions 2015b iMotions – Mobile Eye Tracking Software Retrieved from http://imotionsglobal.com/software/add-on-modules/mobile-eye-tracking-module-glasses/

[6] Kickstarter Stats Kickstarter. (n.d.) Retrieved March 21 2018 http://www.kickstarter.com/help/stats

[7] V. KuppuswamyL. B. Bayus 2015 CROWDFUNDING CREATIVE IDEAS: THE DYNAMICS OF PROJECT BACKERS IN KICKSTARTER Venkat http://doi.org/10.2139/ssrn.2234765

[8] Y. LiV. RakeshC. K. Reddy 2016 Project Success Prediction in Crowdfunding Environments Proceedings of the Ninth ACM International Conference on Web Search and Data Mining - WSDM ’16 247 256 http://doi.org/10.1145/2835776.2835791

[9] R. C. MayerJ. H. DavisF. D. Schoorman 1995 An Integrative Model of Organizational Trust Source: The Academy of Management Review 20 3 709 734 Retrieved from http://www.jstor.org/stable/258792

[10] T. MitraE. Gilbert 2014 The language that gets people to give Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work & Social Computing - CSCW ’14 49 61 http://doi.org/10.1145/2531602.2531656

[11] E. Mollick 2014 The dynamics of crowdfunding: An exploratory study Journal of Business Venturing 29 1 1 16 http://doi.org/10.1016/j.jbusvent.2013.06.005

[12] R Core Team 2016 R: A language and environment for statistical computing Vienna, Austria: R Foundation for Statistical Computing Retrieved from http://www.r-project.org/

[13] A. Shpynov 2015 Influence of emotions on willingness to donate money on crowdfunding Evidence on Kickstarter

[14] H. Wickham 2009 Ggplot2 Elegant Graphics for Data Analysis http://doi.org/10.1007/978-0-387-98141-3

[15] H. Wickham 2016 tidyverse: Easily Install and Load “Tidyverse” Packages. R package version 1.0.0 Retrieved from http://cran.r-project.org/package=tidyverse

[16] B. ZhangT. ZieglerR. ShneorK. GarveyK. WenzlaffN. YerolemouR. Hao 2017 Expanding Horizons: The 3rd European alternative finance industry report University of Cambridge Retrieved from http://www.jbs.cam.ac.uk/faculty-research/centres/alternative-finance/publications/expanding-horizons/#.WrJYJpPFJWM

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