Marketing as Exchange

Bagozzi, Richard P.

doi:10.2307/1250593

Record: found
Abstract: not found
Article: not found

Marketing as Exchange

Author(s): Richard P. Bagozzi

Publication date Created: October 1975

Publication date (Print): October 1975

Journal: Journal of Marketing

Publisher: JSTOR

Read this article at

ScienceOpenPublisher

Bookmark

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

Abstract

Related collections

Author and article information

Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: October 1975

Publication date (Print): October 1975

Volume: 39

Issue: 4

Page: 32

Article

DOI: 10.2307/1250593

SO-VID: 9ea299f8-a64b-4741-8efc-a09c00fac80a

History

Data availability:

Marketing as Exchange

Read this article at

Abstract

Related collections

Special series: Knowledge Exchange and the Creative Industries

Author and article information

Journal

Article

History

Comments

Comment on this article

Similar content 965

Cited by 197