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Unlocking the potential of upstream social marketing
Author(s):
Ross Gordon
Editor(s):
Sally Dibb and Marylyn Carrigan
Publication date
Created:
September 20 2013
Publication date
(Print):
September 20 2013
Journal:
European Journal of Marketing
Publisher:
Emerald
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44
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Marketing as Exchange
Richard Bagozzi
(1975)
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Still Muddling, Not Yet Through
Charles E. Lindblom
(1979)
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Marketing Social Marketing in the Social Change Marketplace
Alan Andreasen
(2002)
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Author and article information
Journal
Title:
European Journal of Marketing
Abbreviated Title:
European Journal of Marketing
Publisher:
Emerald
ISSN (Print):
0309-0566
Publication date Created:
September 20 2013
Publication date (Print):
September 20 2013
Volume
: 47
Issue
: 9
Pages
: 1525-1547
Article
DOI:
10.1108/EJM-09-2011-0523
SO-VID:
9f047677-1f47-4e08-85b4-ef4d28ee5487
Copyright ©
© 2013
License:
http://www.emeraldinsight.com/page/tdm
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