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      Unlocking the potential of upstream social marketing

      European Journal of Marketing
      Emerald

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          Marketing as Exchange

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            Still Muddling, Not Yet Through

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              Marketing Social Marketing in the Social Change Marketplace

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                Author and article information

                Journal
                European Journal of Marketing
                European Journal of Marketing
                Emerald
                0309-0566
                September 20 2013
                September 20 2013
                : 47
                : 9
                : 1525-1547
                Article
                10.1108/EJM-09-2011-0523
                9f047677-1f47-4e08-85b4-ef4d28ee5487
                © 2013

                http://www.emeraldinsight.com/page/tdm

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