Title:
Journal of Euromarketing
Abbreviated Title:
Journal of Euromarketing
Publisher:
The Haworth Press
ISSN
(Print):
1049-6483
ISSN
(Electronic):
1528-6967
Publication date Created:
January
06 1998
Publication date
(Print):
January
06 1998
Volume: 6
Issue: 3
Pages: 27-46
Article
DOI: 10.1300/J037v06n03_02
SO-VID: 9f5d2229-7bdf-4699-8652-e16361f79004
Copyright © ©
1998