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      Mixing advertising and editorial content in radio programmes : Appreciation and recall of brand placements versus commercials

      International Journal of Advertising

      WARC Limited

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          Journal
          International Journal of Advertising
          International Journal of Advertising
          WARC Limited
          0265-0487
          1759-3948
          January 07 2015
          January 2011
          January 07 2015
          January 2011
          : 30
          : 3
          : 425-446
          Article
          10.2501/IJA-30-3-425-446
          © 2011

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