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      The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs

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      Journal of Marketing Research

      American Marketing Association (AMA)

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          Journal
          Journal of Marketing Research
          Journal of Marketing Research
          American Marketing Association (AMA)
          0022-2437
          May 2007
          May 2007
          : 44
          : 2
          : 175-184
          Article
          10.1509/jmkr.44.2.175
          © 2007

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