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      Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior

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      Journal of Sustainable Tourism
      Informa UK Limited

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          Targeting consumers who are willing to pay more for environmentally friendly products

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            Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities

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              Green consumers in the 1990s: Profile and implications for advertising

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                Author and article information

                Journal
                Journal of Sustainable Tourism
                Journal of Sustainable Tourism
                Informa UK Limited
                0966-9582
                1747-7646
                October 07 2010
                October 07 2010
                : 18
                : 8
                : 997-1014
                Article
                10.1080/09669582.2010.490300
                a0c104e9-5419-468f-91c7-c13292dd0460
                © 2010
                History

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