29
views
0
recommends
+1 Recommend
1 collections
    0
    shares

      To submit to the journal, please click here

      • Record: found
      • Abstract: found
      • Article: found

      Box office performance: Influence of online word-of-mouth on consumers’ motivations to watch movies

      1 , 2 , 3 , 2
      Social Behavior and Personality: an international journal
      Scientific Journal Publishers Ltd

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          Content created by the movie industry is high-risk, as production costs and marketing budgets are massive but box office results can be volatile. We examined the effect of online word-of-mouth on consumers’ motivation and intention to watch movies. The proposed model was tested in a survey with 337 consumers using a structural equation modeling approach. The results showed that movie reviews by professional movie media writers had a substantial positive impact on consumers’ intrinsic motivation for presenting themselves, via transmitting their values and expressing personal favor by watching movies. Popular media also had a positive influence on the intrinsic motivation of perceived enjoyment, and social media had the broadest influence on consumers’ intrinsic motivation. Thus, movie makers and marketers should focus on the critical platform of online word-ofmouth to enhance consumers’ motivation to watch movies.

          Related collections

          Author and article information

          Journal
          Social Behavior and Personality: an international journal
          soc behav pers
          Scientific Journal Publishers Ltd
          0301-2212
          October 22 2019
          October 22 2019
          : 47
          : 10
          : 1-17
          Affiliations
          [1 ]Graduate Institute of Management, National Taiwan University of Science and Technology, Taiwan
          [2 ]Department of Information Management, National Taiwan University of Science and Technology, Taiwan
          [3 ]Department of Information Management, Chung Yuan Christian University, Taiwan
          Article
          10.2224/sbp.8162
          a17b35b5-81f6-4696-b446-044cceff9ea7
          © 2019
          History

          Psychology,Social & Behavioral Sciences,General behavioral science,Family & Child studies,Development studies

          Comments

          Comment on this article