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      Thinking of You: How Second-Person Pronouns Shape Cultural Success

      1 , 2
      Psychological Science
      SAGE Publications

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          Abstract

          Why do some cultural items succeed and others fail? Some scholars have argued that one function of the narrative arts is to facilitate feelings of social connection. If this is true, cultural items that activate personal connections should be more successful. The present research tested this possibility in the context of second-person pronouns. We argue that rather than directly addressing the audience, communicating norms, or encouraging perspective taking, second-person pronouns can encourage audiences to think of someone in their own lives. Textual analysis of songs ranked in the Billboard charts ( N = 4,200), as well as controlled experiments (total N = 2,921), support this possibility, demonstrating that cultural items that use more second-person pronouns are liked and purchased more. These findings demonstrate a novel way in which second-person pronouns make meaning, how pronouns’ situated use (object case vs. subject case) may shape this meaning, and how psychological factors shape the success of narrative arts.

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          Most cited references22

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          Perspective-taking: decreasing stereotype expression, stereotype accessibility, and in-group favoritism.

          Using 3 experiments, the authors explored the role of perspective-taking in debiasing social thought. In the 1st 2 experiments, perspective-taking was contrasted with stereotype suppression as a possible strategy for achieving stereotype control. In Experiment 1, perspective-taking decreased stereotypic biases on both a conscious and a nonconscious task. In Experiment 2, perspective-taking led to both decreased stereotyping and increased overlap between representations of the self and representations of the elderly, suggesting activation and application of the self-concept in judgments of the elderly. In Experiment 3, perspective-taking reduced evidence of in-group bias in the minimal group paradigm by increasing evaluations of the out-group. The role of self-other overlap in producing prosocial outcomes and the separation of the conscious, explicit effects from the nonconscious, implicit effects of perspective-taking are discussed.
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            Stimulus Sampling and Social Psychological Experimentation

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              Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration

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                Author and article information

                Journal
                Psychological Science
                Psychol Sci
                SAGE Publications
                0956-7976
                1467-9280
                February 26 2020
                : 095679762090238
                Affiliations
                [1 ]Schulich School of Business, York University
                [2 ]The Wharton School, University of Pennsylvania
                Article
                10.1177/0956797620902380
                32101089
                a1a5e930-1484-4ccb-8e29-fcc0ef5148e6
                © 2020

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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