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      Proactive Postsales Service: When and Why Does It Pay Off?

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Lead Users: A Source of Novel Product Concepts

          Eric von Hippel (1986)
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            EFFECTS OF PROCEDURAL AND DISTRIBUTIVE JUSTICE ON REACTIONS TO PAY RAISE DECISIONS.

            R. Folger, M A Konovsky (1989)
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              Technology Adoption in the Presence of Network Externalities

              Carl Shapiro, Michael L Katz (1986)
              Article 0 comments Cited 249 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: March 2009
                Publication date (Print): March 2009
                Volume: 73
                Issue: 2
                Pages: 70-87
                Article
                DOI: 10.1509/jmkg.73.2.70
                SO-VID: a26ef24e-fd2b-4a69-a64d-e3a78c382df2
                Copyright © © 2009
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