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      The Strategic Role of the Corporate Social Responsibility and Circular Economy in the Cosmetic Industry

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      Sustainability
      MDPI AG

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          Abstract

          In the literature, circular economy (CE) and corporate social responsibility (CSR) are increasingly interconnected concepts. Turon at al. (2016) consider CE the guidelines of conduct for designing and developing good CSR strategies. In particular, the corporate management philosophy needs to be translated into mandatory CSR reports that better frames circular economy objectives by identifying and communicating actions to achieve sustainable development goals. The purpose of this paper is to explore a number of CSR reports in order to understand if cosmetic multinationals’ (MNC) nonfinancial reporting is focused on the concept of circular economy and if CSR reports ensure an adequate level of disclosure to circular strategies. Moreover, the paper highlights the advantages that arise by converging the concepts of CSR and CE. The originality of this paper lies on providing evidence on “how” MNC are implementing a circular model. This paper contributes to our understanding on the relation between CSR and CE; it assesses the state of the art of circular strategies in MNC and proposes a consolidation of the concept of CE in terms of sustainable strategic and managerial practices communicated to the market by CSR reports. Moreover, it brings MNC to a better understanding of the ways to communicate their new circular business model. The analysis reveals a good level of attention by MNC to circularity in drafting their CSR reports that in many cases are able to describe objectives and actions that embrace multiple dimensions.

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          Most cited references6

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          Grounded theory methodology: An overview.

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            New horizon in cosmetic dermatology

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              L’Economie circulaire :quelles Mesures De La performance Economique, Environnementale et Sociale ?

              Bonet (2014)
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                Author and article information

                Contributors
                Journal
                SUSTDE
                Sustainability
                Sustainability
                MDPI AG
                2071-1050
                June 2020
                June 23 2020
                : 12
                : 12
                : 5120
                Article
                10.3390/su12125120
                a2aee126-c12f-4031-b538-3d8fd7e9fe75
                © 2020

                https://creativecommons.org/licenses/by/4.0/

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                Self URI (article page): https://www.mdpi.com/2071-1050/12/12/5120

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