For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
18
views
41
references
 Top references
cited by
101
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      2,912
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

      Author(s): 1 , 1 , 1 , 1
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Advertising
      Publisher: Informa UK Limited

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references41

          • Record: found
          • Abstract: not found
          • Article: not found

          Exploring customer brand engagement: definition and themes

          Linda D. Hollebeek (2011)
          Article 0 comments Cited 230 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

            Bobby Calder, Edward C. Malthouse, Ute Schaedel (2009)
            Article 0 comments Cited 207 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

              Tracy Tuten, Christy Ashley (2015)
              Article 0 comments Cited 191 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: Journal of Advertising
                Abbreviated Title: Journal of Advertising
                Publisher: Informa UK Limited
                ISSN (Print): 0091-3367
                ISSN (Electronic): 1557-7805
                Publication date Created: January 24 2018
                Publication date Created: January 02 2018
                Publication date (Electronic): February 13 2018
                Publication date (Print): January 02 2018
                Volume: 47
                Issue: 1
                Pages: 38-54
                Affiliations
                [1 ] University of Amsterdam, Amsterdam, The Netherlands
                Article
                DOI: 10.1080/00913367.2017.1405754
                SO-VID: a3097a3f-2839-4400-9b79-a7955eb80cb8
                Copyright © © 2018
                History

                Data availability:

                Comments

                Comment on this article

                scite_

                Similar content2,912

                See all similar

                Cited by100

                See all cited by

                Most referenced authors314

                See all reference authors