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      A quarter century of Culture's Consequences: a review of empirical research incorporating Hofstede's cultural values framework

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          Statistical difficulties of detecting interactions and moderator effects.

          Although interaction effects are frequently found in experimental studies, field researchers report considerable difficulty in finding theorized moderator effects. Previous discussions of this discrepancy have considered responsible factors including differences in measurement error and use of nonlinear scales. In this article we demonstrate that the differential efficiency of experimental and field tests of interactions is also attributable to the differential residual variances of such interactions once the component main effects have been partialed out. We derive an expression for this residual variance in terms of the joint distribution of the component variables and explore how properties of the distribution affect the efficiency of tests of moderator effects. We show that tests of interactions in field studies will often have less than 20% of the efficiency of optimal experimental tests, and we discuss implications for the design of field studies.
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            Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries

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              The Effect of National Culture on the Choice of Entry Mode

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                Author and article information

                Journal
                Journal of International Business Studies
                J Int Bus Stud
                Springer Nature
                0047-2506
                1478-6990
                May 2006
                May 2006
                : 37
                : 3
                : 285-320
                10.1057/palgrave.jibs.8400202
                © 2006

                http://www.springer.com/tdm

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