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      A Behavioral Model of Rational Choice

      The Quarterly Journal of Economics

      JSTOR

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          Journal
          The Quarterly Journal of Economics
          The Quarterly Journal of Economics
          JSTOR
          00335533
          February 1955
          February 1955
          : 69
          : 1
          : 99
          Article
          10.2307/1884852
          © 1955

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