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      Determinants of viewer attention in concurrent event sponsorship

      1 , 1 , 1
      International Journal of Sports Marketing and Sponsorship
      Emerald

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          Conscious, preconscious, and subliminal processing: a testable taxonomy.

          Of the many brain events evoked by a visual stimulus, which are specifically associated with conscious perception, and which merely reflect non-conscious processing? Several recent neuroimaging studies have contrasted conscious and non-conscious visual processing, but their results appear inconsistent. Some support a correlation of conscious perception with early occipital events, others with late parieto-frontal activity. Here we attempt to make sense of these dissenting results. On the basis of the global neuronal workspace hypothesis, we propose a taxonomy that distinguishes between vigilance and access to conscious report, as well as between subliminal, preconscious and conscious processing. We suggest that these distinctions map onto different neural mechanisms, and that conscious perception is systematically associated with surges of parieto-frontal activity causing top-down amplification.
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            The Role of Involvement in Attention and Comprehension Processes

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              A spreading activation theory of memory

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                Author and article information

                Journal
                International Journal of Sports Marketing and Sponsorship
                International Journal of Sports Marketing and Sponsorship
                Emerald
                1464-6668
                February 05 2018
                February 05 2018
                : 19
                : 1
                : 11-24
                Affiliations
                [1 ]Institute of Sport Economics and Sport Management, German Sport University, Cologne, Germany
                Article
                10.1108/IJSMS-09-2016-0063
                a4e8f25e-64c2-45a7-880c-41bcc3d11e28
                © 2018

                http://www.emeraldinsight.com/page/tdm

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