Online Personal Branding: Processes, Challenges, and Implications

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Journal

Title: Journal of Interactive Marketing

Abbreviated Title: Journal of Interactive Marketing

Publisher: Elsevier BV

ISSN (Print): 10949968

Publication date Created: February 2011

Publication date (Print): February 2011

Volume: 25

Issue: 1

Pages: 37-50

Article

DOI: 10.1016/j.intmar.2010.09.002

SO-VID: a54e7d71-7bd5-4179-bbf2-e1d977166fec

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http://www.elsevier.com/tdm/userlicense/1.0/

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