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      Does eco-innovation lift firm value? The contingent role of institutions in emerging markets

      , , ,
      Journal of Business & Industrial Marketing
      Emerald

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          Abstract

          Purpose

          Drawing on the literature of eco-innovation and institutional theory, this research aims to answer two fundamental questions: Does eco-innovation improve or harm firm value in emerging markets? and How institutional environments moderate the relationship between eco-innovation and firm value? We explicate the regulatory, normative and cognitive pillars of institutions, manifested as regulation intensity, environmental agency pressure and public pressure, respectively.

          Design/methodology/approach

          For this study, a cross-sectional panel data set was assembled from multiple archival sources, including data coded from the corporate annual reports and social responsibility reports, statistical yearbooks, China Stock Market Financial Database (CSMAR) and other secondary sources. A hierarchical regression method was used to test the hypotheses. The data comprised 88 firms sampled over four years. The model using feasible generalized least squares (FGLSs) to control heteroscedasticity in errors due to unobserved heterogeneity was estimated.

          Findings

          Empirical findings from a data set compiled from multiple archival sources reveal that both eco-product and eco-process innovation negatively relate to firm value. The interactions between eco-innovation and regulation intensity, environmental agency pressure and public pressure are positively related to firm value.

          Originality/value

          First, this study extends the literature of eco-innovation by investigating the impact of eco-innovation on firm value. Contrary to the conventional anecdotal evidence of the beneficial effect of eco-innovation, it was found that eco-innovation relates negatively to firm value. Second, this study develops and tests an institutional contingent view of eco-innovation by accounting for the moderating role of regulatory, normative and cognitive pressures.

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          Most cited references102

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          The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields

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            Toward a New Conception of the Environment-Competitiveness Relationship

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              MANAGING LEGITIMACY: STRATEGIC AND INSTITUTIONAL APPROACHES.

              M. Suchman (1995)
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                Author and article information

                Journal
                Journal of Business & Industrial Marketing
                JBIM
                Emerald
                0885-8624
                0885-8624
                October 07 2019
                October 07 2019
                : 34
                : 8
                : 1763-1778
                Article
                10.1108/JBIM-06-2018-0201
                a5663372-244c-4196-b16a-44a92a85c532
                © 2019

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