Failure in managing solid waste could result in environmental deterioration, which affects the quality of life. Recycling is argued to be a better solution to the problem. Although consumers’ awareness is increasing, participations in recycling are still low. The objective is to examine the influence of situational factors on recycling behaviour. Using cluster sampling, 300 respondents from selected urban areas in Malaysia were identified as samples. Data is analysed using structural equation modeling. Situational factors are non- significant predictors of recycling behaviour, but are significant predictors of intention to recycle. The findings have significant policy implications in ensuring the quality of life of societies.