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Marketing in Developing Countries
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Author(s):
Joanna Kinsey
Publication date
(Print):
1988
Publisher:
Macmillan Education UK
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Developing Data Infrastructures
Author and book information
Book
ISBN (Print):
978-0-333-42116-1
ISBN (Electronic):
978-1-349-19147-5
Publication date (Print):
1988
DOI:
10.1007/978-1-349-19147-5
SO-VID:
a637d113-9c8b-4fd2-b8d8-1ec776c00aa2
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Book chapters
pp. 3
The marketing concept and developing countries
pp. 33
The marketing environment in developing countries
pp. 58
Consumer behaviour in developing countries
pp. 82
Marketing research in developing countries
pp. 109
The marketing mix in developing countries
pp. 143
Marketing by the state: I
pp. 177
Marketing by the state: II
pp. 210
Marketing by the multinational enterprise
pp. 258
Marketing by the Individual
pp. 289
Problems and prospects for marketing at the macro level
pp. 321
Problems and prospects for marketing at the micro level
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