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      Digital marketing: A framework, review and research agenda

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: International Journal of Research in Marketing
      Publisher: Elsevier BV

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          Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

          Thomas P. Novak, Donna Hoffman, Yiu-Fai Yung (2000)
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            Using Online Conversations to Study Word-of-Mouth Communication

            David Godes, Dina Mayzlin (2004)
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              From Multi-Channel Retailing to Omni-Channel Retailing

              P.K. Kannan, Peter Verhoef, J. Jeffrey Inman (2015)
              Article 0 comments Cited 267 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: International Journal of Research in Marketing
                Abbreviated Title: International Journal of Research in Marketing
                Publisher: Elsevier BV
                ISSN (Print): 01678116
                Publication date Created: March 2017
                Publication date (Print): March 2017
                Volume: 34
                Issue: 1
                Pages: 22-45
                Article
                DOI: 10.1016/j.ijresmar.2016.11.006
                SO-VID: a85bb446-b372-4595-b890-309119294355
                Copyright © © 2017
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