Title:
Australasian Marketing Journal (AMJ)
Abbreviated Title:
Australasian Marketing Journal (AMJ)
Publisher:
Elsevier BV
ISSN
(Print):
14413582
Publication date Created:
August
2014
Publication date
(Print):
August
2014
Volume: 22
Issue: 3
Pages: 257-267
Article
DOI: 10.1016/j.ausmj.2014.08.010
SO-VID: a8b9d6b0-a755-4038-b41e-d7332e6ec7c6
Copyright © ©
2014