For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
47
views
96
references
 Top references
cited by
150
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      834
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references96

          • Record: found
          • Abstract: not found
          • Article: not found

          Using Online Conversations to Study Word-of-Mouth Communication

          David Godes, Dina Mayzlin (2004)
          Article 0 comments Cited 444 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

            Chrysanthos Dellarocas (2003)
            Article 0 comments Cited 428 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              When choice is demotivating: Can one desire too much of a good thing?

              Sheena S. Iyengar, Mark Lepper (2000)
              Article 0 comments Cited 405 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                ISSN (Electronic): 1547-7185
                Publication date Created: November 2016
                Publication date (Print): November 2016
                Volume: 80
                Issue: 6
                Pages: 146-172
                Article
                DOI: 10.1509/jm.15.0415
                SO-VID: a92db4f8-8206-4aab-bd74-2df3ed60bfbe
                Copyright © © 2016
                History

                Data availability:

                Comments

                Comment on this article

                scite_

                Similar content834

                See all similar

                Cited by148

                See all cited by

                Most referenced authors654

                See all reference authors