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Using product and system design to influence user behaviour offers potential for improving
performance and reducing user error, yet little guidance is available at the concept
generation stage for design teams briefed with influencing user behaviour. This article
presents the Design with Intent Method, an innovation tool for designers working in
this area, illustrated via application to an everyday human-technology interaction
problem: reducing the likelihood of a customer leaving his or her card in an automatic
teller machine. The example application results in a range of feasible design concepts
which are comparable to existing developments in ATM design, demonstrating that the
method has potential for development and application as part of a user-centred design
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