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Users of the world, unite! The challenges and opportunities of Social Media
Author(s):
Andreas M. Kaplan
,
Michael Haenlein
Publication date
Created:
January 2010
Publication date
(Print):
January 2010
Journal:
Business Horizons
Publisher:
Elsevier BV
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
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Educational Challenges
Author and article information
Journal
Title:
Business Horizons
Abbreviated Title:
Business Horizons
Publisher:
Elsevier BV
ISSN (Print):
00076813
Publication date Created:
January 2010
Publication date (Print):
January 2010
Volume
: 53
Issue
: 1
Pages
: 59-68
Article
DOI:
10.1016/j.bushor.2009.09.003
SO-VID:
a9dd7f3b-1710-48c0-9024-42b4622f91fb
Copyright ©
© 2010
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