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      “If we move, it moves with us:” Physical distancing in Africa during COVID-19

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      World Development
      Elsevier BV

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          The spread of behavior in an online social network experiment.

          How do social networks affect the spread of behavior? A popular hypothesis states that networks with many clustered ties and a high degree of separation will be less effective for behavioral diffusion than networks in which locally redundant ties are rewired to provide shortcuts across the social space. A competing hypothesis argues that when behaviors require social reinforcement, a network with more clustering may be more advantageous, even if the network as a whole has a larger diameter. I investigated the effects of network structure on diffusion by studying the spread of health behavior through artificially structured online communities. Individual adoption was much more likely when participants received social reinforcement from multiple neighbors in the social network. The behavior spread farther and faster across clustered-lattice networks than across corresponding random networks.
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            Ten considerations for effectively managing the COVID-19 transition

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              Social Networks and Health

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                Author and article information

                Journal
                World Development
                World Development
                Elsevier BV
                0305750X
                June 2021
                June 2021
                : 142
                : 105379
                Article
                10.1016/j.worlddev.2020.105379
                a9fba9cb-c839-4d8f-a180-f280db171a72
                © 2021

                https://www.elsevier.com/tdm/userlicense/1.0/


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