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Positioning your product
Author(s):
David A. Aaker
,
J.Gary Shansby
Publication date
Created:
May 1982
Publication date
(Print):
May 1982
Journal:
Business Horizons
Publisher:
Elsevier BV
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Author and article information
Journal
Title:
Business Horizons
Abbreviated Title:
Business Horizons
Publisher:
Elsevier BV
ISSN (Print):
00076813
Publication date Created:
May 1982
Publication date (Print):
May 1982
Volume
: 25
Issue
: 3
Pages
: 56-62
Article
DOI:
10.1016/0007-6813(82)90130-6
SO-VID:
aacec40a-000d-4a83-938e-79a5ff6ce15e
Copyright ©
© 1982
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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