Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
August
2003
Publication date
(Print):
August
2003
Volume: 40
Issue: 3
Pages: 249-267
Article
DOI: 10.1509/jmkr.40.3.249.19241
SO-VID: ab781716-dcc7-4fa9-85de-f6588218b23d
Copyright © ©
2003