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      A Paradigm for Developing Better Measures of Marketing Constructs

      Journal of Marketing Research

      JSTOR

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          Journal
          Journal of Marketing Research
          Journal of Marketing Research
          JSTOR
          00222437
          February 1979
          February 1979
          : 16
          : 1
          : 64
          10.2307/3150876
          © 1979
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