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A Paradigm for Developing Better Measures of Marketing Constructs
Author(s):
Gilbert A. Churchill
Publication date
Created:
February 1979
Publication date
(Print):
February 1979
Journal:
Journal of Marketing Research
Publisher:
JSTOR
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
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Developing Data Infrastructures
Author and article information
Journal
Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
JSTOR
ISSN (Print):
00222437
Publication date Created:
February 1979
Publication date (Print):
February 1979
Volume
: 16
Issue
: 1
Page
: 64
Article
DOI:
10.2307/3150876
SO-VID:
ab8182e2-e958-48b6-8b01-2f65720e9b0b
Copyright ©
© 1979
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