Survey of cow-calf producer perspectives on management strategies and industry challenges. Part 2. Marketing and selection decisions ¹

Abstract

The objective of this study was to benchmark how cow-calf producers were marketing their calves, their priorities when selecting replacements, and if producers saw value in a quality assessment focusing on animal handling and care. A total of 1,414 responses from cow-calf producers in 44 states were collected through a survey conducted in partnership with BEEF. Thirty questions were asked of respondents to gather demographic information, establish at what age and through what avenue respondents were marketing their calves, and gauge respondent perspectives on selection decisions, pain management and a quality assessment outlining handling and care guidelines. The percentage of respondents who marketed their calves at certain ages varied by herd size ( P < 0.001). Respondents with 50 head or less or more than 1,000 head most commonly retained their calves through finishing and respondents with 51 to 200 head and 201 head to 500 head more frequently backgrounded and then sold their calves. Respondents’ top priorities when selecting bulls were calving ease, followed by growth and feed efficiency traits. When selecting females, top priorities were reproductive efficiency, followed by mothering ability. The percentage of respondents using pain management differed by whether a veterinarian had offered to administer a drug for pain management ( P < 0.001). 13.5% of respondents answered yes, and a veterinarian had offered to administer a drug for pain management when castrating or dehorning. Of those 13.5% who responded yes pain management had been offered, and 54.55% of respondents chose to use a pain relief method. A higher percentage of respondents that precondition also more frequently indicated that they used a pain relief method when castrating or dehorning, though it was still a low percentage ( P = 0.006). Overall, 46.3% of respondents saw value in handling and care guidelines and 54.9% of respondents saw value in a program including source and age verification, a vaccination plan, and handling and care guidelines. Respondents who were Beef Quality Assurance (BQA) certified had a beef cow inventory of 501 to 1,000 head, who preconditioned their calves and backgrounded them before selling, and who lived in the West most commonly saw value in a quality assessment outlining handling and care guidelines.