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      Achieving Marketing Objectives Through Social Sponsorships

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          The Company and the Product: Corporate Associations and Consumer Product Responses

          Tom J. Brown, Peter A. Dacin (1997)
          Article 0 comments Cited 423 times – based on 0 reviews     Review now
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            The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

            Bridgette Braig, Donald Lichtenstein, Minette Drumwright (2004)
            Article 0 comments Cited 271 times – based on 0 reviews     Review now
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              Consumer Evaluations of Brand Extensions

              David A. Aaker, Kevin Lane Keller (1990)
              Article 0 comments Cited 248 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: October 2006
                Publication date (Print): October 2006
                Volume: 70
                Issue: 4
                Pages: 154-169
                Article
                DOI: 10.1509/jmkg.70.4.154
                SO-VID: abe73a9d-bdba-49e6-931a-03f7133d6181
                Copyright © © 2006
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