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      Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement : CREATIVE STRATEGIES IN SOCIAL MEDIA

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Psychology & Marketing
      Publisher: Wiley-Blackwell

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          Customer Engagement Behavior: Theoretical Foundations and Research Directions

          Vikas Mittal, Stephan Nass, Doreén Pick … (2010)
          Article 0 comments Cited 610 times – based on 0 reviews     Review now
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            Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site

            Michael Trusov, Randolph E Bucklin, Koen Pauwels (2009)
            Article 0 comments Cited 346 times – based on 0 reviews     Review now
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              We Are What We Post? Self-Presentation in Personal Web Space

              Hope Jensen Schau, Mary Gilly (2003)
              Article 0 comments Cited 191 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Psychology & Marketing
                Abbreviated Title: Psychol. Mark.
                Publisher: Wiley-Blackwell
                ISSN: 07426046
                Publication date Created: January 2015
                Publication date (Print): January 2015
                Volume: 32
                Issue: 1
                Pages: 15-27
                Article
                DOI: 10.1002/mar.20761
                SO-VID: ac9d2bd9-e371-4d79-99ed-12ce76e65fb4
                Copyright © © 2015
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                http://doi.wiley.com/10.1002/tdm_license_1.1

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