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      #WhyWeDoResearch: Raising research awareness and opportunities for patients, public and staff through Twitter

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      Research for All

      UCL IOE Press

      TWITTER, PUBLIC, PATIENTS, HEALTH CARE, SOCIAL MEDIA

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          Abstract

          The #WhyWeDoResearch campaign was set up in 2014 and was originally planned to run locally, in Norfolk, at the James Paget University Hospitals NHS Foundation Trust (JPUH) for 12 days in December. Within four days, the campaign was being utilized nationally by other trusts and charities. By the New Year of 2015 it became international and had reached Australia and Canada. The intended audience for the campaign is broad and includes: patients, the general public, all staff working in health care and/or research including (but not limited to) National Health Service (NHS), commercial companies, charities and schools. The campaign has become a community where patients, staff and public alike can share their voices about health research on an equal playing field. Each year, to coincide with International Clinical Trials Day (ICTD) on 20 May, a #WhyWeDoResearch 'Tweetfest' is hosted. This includes a number of 'tweetchats' at set times throughout the Tweetfest. Tweetchats are hosted by experts in particular diseases or other areas. Patients and patient groups are included in this group of experts. This article uses the #WhyWeDoResearch campaign annual Tweetfest to demonstrate how social media can be utilized to raise awareness of health research around the world.

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          Journal
          72010652
          Research for All
          UCL IOE Press
          2399-8121
          21 February 2019
          : 3
          : 1
          : 7-17
          Article
          2399-8121(20190221)3:1L.7;1- s2.phd /ioep/rfa/2019/00000003/00000001/art00002
          10.18546/RFA.03.1.02
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          Research for All
          Volume 3, Issue 1

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