Through the Eyes of Medical Tourism: Service Culture in Malaysia and Thailand

Abstract

Despite the progressive revenue trend, service providers in the Malaysian medical tourism have been receiving numerous complaints. Hence, this article sets to illustrate the behaviour of the service providers by describing whether they met the expectations of medical tourists. This study conducted twelve in-depth interviews with private hospitals, doctors and healthcare facilitators. Through Atlas.ti version 8, this study unveils that Malaysia lacks behind Thailand in providing patient-centric hospital services. Due to the 'doctor shopping' behaviour and word-of-mouth between patients, the present situation may hamper the growth of this industry as patients could easily opt for alternative options for their treatments.

Journal

Title: Journal of ASIAN Behavioural Studies

Abbreviated Title: jABs

Publisher: e-IPH Ltd.

ISSN (Electronic): 2514-7528

Publication date Created: March 08 2020

Publication date (Electronic): March 08 2020

Volume: 5

Issue: 15

Page: 49

Article

DOI: 10.21834/jabs.v5i15.344

Copyright statement: © 2020

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

Product

Self URI (journal page): https://jabs.e-iph.co.uk

Self URI (article page): https://jabs.e-iph.co.uk/index.php/jABs/article/view/344

Self URI (pdf): https://jabs.e-iph.co.uk/index.php/jABs/article/download/344/434