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      Sustainability in Brazilian floriculture: introductory notes to a systemic approach Translated title: Sustentabilidade na floricultura brasileira: apontamentos introdutórios para uma abordagem sistêmica


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          ABSTRACT The article aims at an introductory exploration of the theme of sustainability in Brazilian floriculture, both in its segment of cut flowers and foliage and in landscaping. The study is based on bibliographic review, data collection and interpretation on the recent performance of the flower and ornamental plants market in Brazil, with emphasis on the role played by the importation of genetic material from exotic species to support commercial activity in the country. From this phenomenon and the productive and distributive concentration of the flowers and plants in the State of Sao Paulo (Holambra, Santo Antônio de Posse, Campinas, Atibaia and Mogi das Cruzes), discusses the national homogenization of taste and consumption habits and requirements for adapting exotic species. In the end, the research points to future ways of investigating the potential of native species exploration in favor of better results for the environmental and socioeconomic sustainability of the floriculture and ornamental plants sector in Brazil.

          Translated abstract

          RESUMO O artigo visa à exploração introdutória do tema da sustentabilidade na floricultura brasileira, tanto no seu segmento de flores e folhagens de corte e envasadas, quanto no paisagismo. O estudo parte de revisão bibliográfica, coleta e interpretação de dados sobre o desempenho recente do mercado de flores e plantas ornamentais no Brasil, com ênfase no papel desempenhado pela importação de material genético de espécies exóticas para a sustentação da atividade comercial no país. A partir desse fenômeno e da concentração produtiva e distributiva das flores e plantas no Estado de São Paulo (Holambra, Santo Antônio de Posse, Campinas, Atibaia e Mogi das Cruzes), discute a homogeneização nacional do gosto e dos hábitos de consumo e as exigências ecológicas para a adaptação de espécies exóticas. A pesquisa aponta, ao final, caminhos futuros para a investigação do potencial da exploração das espécies nativas em favor de melhores resultados para a sustentabilidade ambiental e socioeconômica do setor de floricultura e plantas ornamentais no Brasil.

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          Most cited references14

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          Brazilian consumption of flowers and ornamental plants: habits, practices and trends

          The Brazilian consumption of flowers and ornamental plants reproduces the main typical conditions of developing countries, which it shares with other nations of Latin America, Asia and Africa. These include low per capita consumption rates, the centralization of purchases in a few traditional items, and the concentration of demand on dates and special occasions of the national calendar of celebrations. However, in recent decades, strong growth rates have been observed for this sector, signaling a potent and promising market for producers, wholesalers, retailers, floral designers, landscapists and other professionals working in the floral segment. This article analyzes original quantitative research data applied throughout Brazil, from 2014 to 2016, by the market intelligence firm Hórtica Consultoria and by the Union of the Retail Trade of Flowers and Ornamental Plants of the State of São Paulo (Sindiflores), revealing preferences, habits, practices and tendencies for the consumption of flowers and ornamental plants in Brazil.
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            Considerações sobre o uso de plantas ornamentais nativas.

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              Biodiversidade e conservação das plantas no Brasil


                Author and article information

                Role: ND
                Role: ND
                Ornamental Horticulture
                Ornam. Hortic.
                Sociedade Brasileira de Floricultura e Plantas Ornamentais (Viçosa, MG, Brazil )
                April 2018
                : 24
                : 2
                : 155-162
                [1] São Paulo São Paulo orgnameUniversidade Anhembi Morumbi Brazil
                [2] São Paulo SP orgnameHórtica Consulting and Market Intelligence Brazil

                This work is licensed under a Creative Commons Attribution 4.0 International License.

                : 07 May 2018
                : 12 July 2018
                Page count
                Figures: 0, Tables: 0, Equations: 0, References: 32, Pages: 8

                SciELO Brazil

                Review Article

                sustentabilidade,consumo,paisagismo ecológico,plantas nativas,sustainability,native plants,ecological landscaping,consumption


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