0
views
0
recommends
+1 Recommend
1 collections
    0
    shares
      • Record: found
      • Abstract: found
      • Article: found
      Is Open Access

      Expert ethos and the strength of networks: negotiations of credibility in mediated debate on COVID-19

      research-article

      Read this article at

      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Summary

          For public health promotion to succeed, popular support is necessary and the chosen policies and measures have to be perceived as legitimate by the public. In other words, health authorities need to build on and sustain established trust when they recommend a certain policy. When the policy is criticized, this trust is challenged, and the authorities enter into a negotiation of credibility (ethos). In this article, we research a particular instance of such negotiation, drawing lessons for health promotion and for COVID-19 communication. We study a Norwegian television debate in which an MD presented harsh criticism of the health authorities’ chosen crisis response in the early phase of the pandemic. Unpacking the rhetorical constitution of the expert ethos of the MD and of the health authorities, respectively, we find that representatives of the authorities are more open to participation and better at connecting to everyday experiences than the MD, who primarily builds her expert ethos on mastery of scientific language and methods, combined with alarmist rhetoric. Further, we identify main tenets of the public’s reception of the debate through an analysis of 1961 tweets that commented on the program. The analysis indicates that public health authorities might maintain high levels of trust by rhetorically cultivating their positions within institutional and (social) media networks of expertise.

          Related collections

          Most cited references 29

          • Record: found
          • Abstract: not found
          • Article: not found

          Goodwill: A reexamination of the construct and its measurement

            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            What Have We Learned About Generalized Trust, If Anything?

              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Ethos and credibility: The construct and its measurement after three decades

                Bookmark

                Author and article information

                Journal
                Health Promot Int
                Health Promot Int
                heapro
                Health Promotion International
                Oxford University Press
                0957-4824
                1460-2245
                02 August 2021
                02 August 2021
                Affiliations
                [1 ]University of Bergen , Bergen, Norway
                [2 ]University of Oslo , Oslo, Norway
                [3 ]Roskilde University , Roskilde, Denmark
                [4 ]School of Communication, Leadership and Marketing, Kristiania University College , Oslo, Norway
                Author notes
                Corresponding author. E-mail: jens.kjeldsen@ 123456uib.no
                Article
                daab095
                10.1093/heapro/daab095
                8385809
                34339493
                afa68163-ff7b-489c-ba75-9e9fc82a334c
                © The Author(s) 2021. Published by Oxford University Press.

                This is an Open Access article distributed under the terms of the Creative Commons Attribution License ( http://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.

                Page count
                Pages: 11
                Product
                Categories
                Article
                AcademicSubjects/MED00860
                Custom metadata
                PAP

                Public health

                rhetoric, credibility, twitter, covid 19, health authorities

                Comments

                Comment on this article