0
views
0
recommends
+1 Recommend
1 collections
    0
    shares
      • Record: found
      • Abstract: found
      • Article: found
      Is Open Access

      A Study of Perception of International Students on Quality of Malaysian Cars

      1 , ,

      Malaysian Management Journal

      UUM Press

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          This paper examines how international students in a local public institution perceived the quality of Malaysian-made cars and whether the country of origin is an important factor in determining the purchase decision of a car. A total of 176 full-time registered international students from 12 countries participated as respondents in this research. A purposive sample was used in this research whereby respondents were asked to complete a self-administrated questionnaire. The findings supported the literature which indicated that most respondents have a more favourable perception of cars made in the developed countries than cars made in developing countries. The influence of country of origin, also known as the “made in” effect, has been broadly defined as the positive or negative influence that a country’s product of manufacture may have on consumers’ decision processes or subsequent behaviour. The result of this research showed that the effect of country of origin is discernable among the respondents.  

          Related collections

          Author and article information

          Contributors
          Malaysia
          Malaysia
          Malaysia
          Journal
          Malaysian Management Journal
          UUM Press
          March 01 2020
          : 18
          : 13-22
          Affiliations
          [1 ]UUM College of Business, Universiti Utara Malaysia
          Article
          10.32890/mmj.18.2014.9013

          All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.

          Comments

          Comment on this article