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      The Internationalization of Online Video Content Industry: An Analysis of the Behaviour of Consumers and Content Providers

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      Environment-Behaviour Proceedings Journal
      e-IPH Ltd.

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          Abstract

          Online video content has received great demand worldwide. It provides consumers with the liberty to choose what, when and how they want to view film content. The concern is on whether the new trend affects the behaviour of local consumers and local content providers. Hence, the main objective of this paper is to investigate how consumer preferences are altered and how consumers’ new preferences affect local businesses. Primary data through interview with selected local content providers and secondary data were collected and analysed. The findings show that the traditional and online content providers are affected by the internationalization of this industry.

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          Author and article information

          Journal
          Environment-Behaviour Proceedings Journal
          E-BPJ
          e-IPH Ltd.
          2398-4287
          June 28 2018
          June 28 2018
          : 3
          : 8
          : 159
          Article
          10.21834/e-bpj.v3i8.1407
          afe5906a-b25c-44a7-a6eb-2bbb360be287
          © 2018

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/


          Psychology,Urban design & Planning,Urban studies,General behavioral science,Cultural studies

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