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      Understanding the Antecedents of Knowledge Sharing Behavior From the Theory of Planned Behavior Model: Cross-Cultural Comparisons Between Mainland China and Malaysia

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          Abstract

          Affected by coronavirus disease (COVID-19), in addition to keeping away the impact of the pandemic on their business practices, many enterprises have proposed relevant measures to protect their employees’ job safety and security. Especially for enterprises with high dependence on knowledge resources, employees’ innovation and knowledge sharing play a vital role. In the context of global economic austerity, how to put forward the corresponding plan of knowledge sharing intention to improve the knowledge sharing behavior of employees for enterprises is worth discussing. Mainland China and Malaysia have different quarantine policies and similar industrial structures. This study examines the awareness of Mainland China vs. Malaysian employees, and evaluates the relationship among self-efficacy, job security, market orientation, knowledge sharing intention, and knowledge sharing behavior from the theory of planned behavior. In this study, a total of 627 Mainland China and 434 Malaysian participants were collected to compare both groups in the development of employees’ knowledge sharing behavior. In this study, a variance-based partial least squares structural equation modeling (PLS-SEM) was performed to test the proposed hypothesis and conduct comparative analysis. The results in both the samples show that self-efficacy, job security, and market orientation have positive and significant effects on knowledge sharing intention; self-efficacy has positive and significant effects on job security; knowledge sharing intention has positive and significant effects on knowledge sharing behavior. Moreover, there are several significant differences between Mainland China and Malaysia in the examinations of path comparisons.

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          Most cited references119

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          The theory of planned behavior

          Icek Ajzen (1991)
          Organizational Behavior and Human Decision Processes, 50(2), 179-211
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            Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

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              When to use and how to report the results of PLS-SEM

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                Author and article information

                Contributors
                Journal
                Front Psychol
                Front Psychol
                Front. Psychol.
                Frontiers in Psychology
                Frontiers Media S.A.
                1664-1078
                12 November 2021
                2021
                : 12
                : 772764
                Affiliations
                [1] 1School of Business Administration, Fujian Jiangxia University , Fuzhou, China
                [2] 2School of Teacher Education, Shanwei Institute of Technology , Shanwei, China
                Author notes

                Edited by: Ku Ho Lin, National Chung Hsing University, Taiwan

                Reviewed by: Xiaoyao Yue, Yunnan University, China; Mei-Tai Chu, La Trobe University, Australia; Muhammad Khalid Anser, Xi’an University of Architecture and Technology, China

                *Correspondence: Ping Xu, xupprivate@ 123456hotmail.com

                This article was submitted to Organizational Psychology, a section of the journal Frontiers in Psychology

                Article
                10.3389/fpsyg.2021.772764
                8632701
                b01a08b8-0ac4-4985-ac1a-45136ffd5ebd
                Copyright © 2021 Yang and Xu.

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                History
                : 08 September 2021
                : 11 October 2021
                Page count
                Figures: 3, Tables: 3, Equations: 0, References: 119, Pages: 13, Words: 11802
                Categories
                Psychology
                Original Research

                Clinical Psychology & Psychiatry
                self-efficacy,job security,market orientation,knowledge sharing intention,knowledge sharing behavior,theory of planned behavior

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