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      Assessing Service Quality: From the perspective of people who perform prayers

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      Journal of ASIAN Behavioural Studies

      e-IPH Ltd.

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          Abstract

          This paper tries to delineate customer behaviour in assessing service quality, focusing on visit intention to restaurants and hotels that are providing prayer rooms (surau) for Muslims to perform their prayers during the month of Ramadhan. The remaining dimensions of service quality were included to portray a larger picture in measuring the relationship and predictory model of customer behavior. It was found that service quality elements contribute significantly to customer behaviour. The element of religiosity was found to mediate the relationship between surau and customer behaviour. Keywords: service quality, customer behavior, praying space, surau © 2017. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

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          Author and article information

          Journal
          Journal of ASIAN Behavioural Studies
          jABs
          e-IPH Ltd.
          2514-7528
          April 01 2017
          April 01 2017
          : 2
          : 3
          : 11
          Article
          10.21834/jabs.v2i3.187
          © 2017

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

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