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      Reaping relational rewards from corporate social responsibility: The role of competitive positioning

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: International Journal of Research in Marketing
      Publisher: Elsevier BV

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
          Article 0 comments Cited 1517 times – based on 0 reviews     Review now
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            Organizational Images and Member Identification

            Jane Dutton, Janet Dukerich, Celia Harquail (1994)
            Article 0 comments Cited 914 times – based on 0 reviews     Review now
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              Whence Consumer Loyalty?

              Richard Oliver (1999)
              Article 0 comments Cited 715 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: International Journal of Research in Marketing
                Abbreviated Title: International Journal of Research in Marketing
                Publisher: Elsevier BV
                ISSN (Print): 01678116
                Publication date Created: September 2007
                Publication date (Print): September 2007
                Volume: 24
                Issue: 3
                Pages: 224-241
                Article
                DOI: 10.1016/j.ijresmar.2007.01.001
                SO-VID: b03d948e-ede4-4950-ae74-3ad2a4523e90
                Copyright © © 2007
                License:

                http://www.elsevier.com/tdm/userlicense/1.0/

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