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      Color red in web-based knowledge testing

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      Computers in Human Behavior

      Elsevier BV

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          Most cited references 40

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          Quantitative methods in psychology: A power primer

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            Female sticklebacks use male coloration in mate choice and hence avoid parasitized males

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              Color and psychological functioning: the effect of red on performance attainment.

              This research focuses on the relation between color and psychological functioning, specifically, that between red and performance attainment. Red is hypothesized to impair performance on achievement tasks, because red is associated with the danger of failure in achievement contexts and evokes avoidance motivation. Four experiments demonstrate that the brief perception of red prior to an important test (e.g., an IQ test) impairs performance, and this effect appears to take place outside of participants' conscious awareness. Two further experiments establish the link between red and avoidance motivation as indicated by behavioral (i.e., task choice) and psychophysiological (i.e., cortical activation) measures. The findings suggest that care must be taken in how red is used in achievement contexts and illustrate how color can act as a subtle environmental cue that has important influences on behavior. ((c) 2007 APA, all rights reserved).
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                Author and article information

                Journal
                Computers in Human Behavior
                Computers in Human Behavior
                Elsevier BV
                07475632
                November 2010
                November 2010
                : 26
                : 6
                : 1625-1631
                Article
                10.1016/j.chb.2010.06.010
                © 2010

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