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      Consumer Food Waste Behavior among Emerging Adults: Evidence from China

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          Abstract

          With the aggravation of global climate change, the issue of environmental protection has become the focus of global attention, and countries all over the world have devoted themselves to the sustainable development of resources to reduce the negative impact of the environment on human society. Reducing the resource waste is an important aspect of the sustainable development, among which food waste is a critical part. According to a report of the United Food and Agriculture Organization of the United Nations (FAO), 35% of food is wasted during consumption. Although households are the main contributors to food waste during consumption, the situation in university canteens cannot be ignored. As universities have a high degree of social influence, some policies and activities are piloted in universities, and then, promoted to society after achieving significant results. In future social development, the food waste behavior of consumers at the early stage of adulthood will have a significant impact on society. Therefore, it is necessary to understand the factors that lead to food waste by early adulthood consumers. This study focuses on food waste by end consumers and explores factors in the food waste behavior of the emerging adulthood consumer, which can be used as a reference for improving food waste in schools, governments, and other related industries in the future. The results show that the model of factors influencing the food waste behavior of emerging adulthood consumers established in this study is acceptable. According to the analysis results of the structural equation modeling (SEM), it can be seen that the influences of environmental concerns on the attitude toward behavior, subjective norms, and perceived behavioral control are ranked first, second, and third, respectively. While emerging adulthood consumers have a high degree of independence and self-awareness, schools, governments, media networks, and other related industries also need to establish a more complete system and form of cherishing food, in order to encourage emerging adulthood consumers to change their behavior and attitude spontaneously.

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          Most cited references76

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          Food waste within food supply chains: quantification and potential for change to 2050

          Food waste in the global food supply chain is reviewed in relation to the prospects for feeding a population of nine billion by 2050. Different definitions of food waste with respect to the complexities of food supply chains (FSCs)are discussed. An international literature review found a dearth of data on food waste and estimates varied widely; those for post-harvest losses of grain in developing countries might be overestimated. As much of the post-harvest loss data for developing countries was collected over 30 years ago, current global losses cannot be quantified. A significant gap exists in the understanding of the food waste implications of the rapid development of ‘BRIC’ economies. The limited data suggest that losses are much higher at the immediate post-harvest stages in developing countries and higher for perishable foods across industrialized and developing economies alike. For affluent economies, post-consumer food waste accounts for the greatest overall losses. To supplement the fragmentary picture and to gain a forward view, interviews were conducted with international FSC experts. The analyses highlighted the scale of the problem, the scope for improved system efficiencies and the challenges of affecting behavioural change to reduce post-consumer waste in affluent populations.
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            Identity construction on Facebook: Digital empowerment in anchored relationships

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              Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels

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                Author and article information

                Journal
                Foods
                Foods
                foods
                Foods
                MDPI
                2304-8158
                21 July 2020
                July 2020
                : 9
                : 7
                : 961
                Affiliations
                [1 ]Department of Creative Design, National Yunlin University of Science &Technology, Yunlin 640, Taiwan; wangwang@ 123456yuntech.edu.tw
                [2 ]Department of Agricultural and Resource Economics, University of Tennessee, Knoxville, TN 37996, USA; Xchen88@ 123456utk.edu
                [3 ]Graduate School of Design, National Yunlin University of Science &Technology, Yunlin 640, Taiwan
                Author notes
                [* ]Correspondence: yc004009@ 123456gmail.com ; Tel.: +886-968613316
                Author information
                https://orcid.org/0000-0001-7668-9367
                https://orcid.org/0000-0002-4020-8370
                Article
                foods-09-00961
                10.3390/foods9070961
                7404786
                32708156
                b12854ae-4db7-4174-9fb3-b4db7a2bda05
                © 2020 by the authors.

                Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license ( http://creativecommons.org/licenses/by/4.0/).

                History
                : 17 June 2020
                : 20 July 2020
                Categories
                Article

                emerging adulthood,food waste,theory of planned behavior,environmental concerns,structural equation modeling

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